Publishing on Demand

Learn about custom publishing your book on-demand from the CEO of OutskirtsPress.com as he shares the trials and tribulations of running a thriving custom publishing company.

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Location: Denver, Colorado, United States

I have been writing since I was six, and submitting books to old-fashioned publishers since I was in 9th grade. When I discovered Print-on-Demand, I published my first book with a POD company. I wasn't very satisfied with all the work they made me do. So I started Outskirts Press -- a better way to get published for any writer, author, or blogger. Online at http://www.outskirtspress.com

Saturday, January 29, 2005

Custom Book Publishing is Finally Here

April's ad for Writer's Digest is already due. They're that far out. This is a month Outskirts Press is running a full page ad. I've put it below, although I had to degrade it quite a bit so it didn't take forever to load.

We're also dealing with book review issues -- we use experts from CIPA for our reviews and they're indicating they can't keep up with the workload. We'll have to do something -- it was one of our promotions at the end of last year and those books are just starting to finish up. Plus, they have to review MY book. The review copies of Publishing Gems will be delivered early next week -- I probably didn't get enough, because in addition to the ones I need to send to all the usual suspects, I also want to try to get Colleen Cannon from Writer's Digest to provide a blurb (and possibly an intro. I may ask her), and Patricia at SPAWN, although I have communicated with her yet. Things to do this week...

Perhaps I'll hear from Dan, too -- I asked him for a testimonial on Friday and he seemed receptive to the idea. Plus, a writer at CIPA, who will be moderating a panel at this year's DIY Convention in LA received the pre-galley ebook file of Publishing Gems and asked if she could mention some of the Insider Tips to her audience. Of course.



Friday, January 28, 2005

Better Business Bureau

Outskirts Press is a member of the Better Business Bureau. Jeanine and I attended a reception last night to receive our Gold Star Award from the Denver Chapter of the BBB.

The Gold Star is in recognition of zero customer complaints.

Although, I have a complaint. Our award certificate wasn't there when we arrived. We were informed they would locate it and send it to us.

Hmmmm..... maybe I should complain to the Better Business Bureau about that.

Monday, January 24, 2005

Author profit on its way

The operating officer and I worked on the training manual today for the Author Reps. -- A CD full of contracts, emails, instructions, forms, and more that each of our Author Reps receive in preparation for helping authors through the publishing process. Only by writing down each step does one realize just how involved of a process this is. Each book must be tracked like a project, with nearly infinite variables, and an online and offline database are updated for the book and author. Our CFO is working on consolidating all the data into a SQL / Access database and that will be nice.

Speaking of which, she's also finalizing profit payments for our authors for 4th quarter 2004. It's always fun to see our authors money. It's nice to be in a business that is so gratifying.

Sunday, January 23, 2005

An Excerpt from Publishing Gems

NINE STEPS FOR PLOTTING A FICTION FOUNDATION


Start with a piece of paper. It should be large enough to write on. 8.5 x 11 is perfect. Draw two parallel lines both vertically and horizontally across the page, creating 9 comparable boxes, as if you were starting a game of tic-tac-toe. These boxes represent either chapters, scenes, or sections, depending upon your book’s intended length.

Number the boxes, starting from the upper left: 1, 2, 3.
Next row, starting from the left: 4, 5, 6.
Last row: 7, 8, 9.
Title each box…

Box 1) Triggering Event

First thing’s first. What happens? Why have you bothered to write a book, and more importantly, why should a reader invest time flipping through its pages. Your “triggering event” is the answer to those questions, so make it a good one. Also, don’t make the reader wait very long for it. First sentence, first paragraph, first page. These are good spots for a triggering event.

Box 2) Characterization

Generally, books succeed or fail on the strength of their characters more so than on the strength of their plots. While your protagonist may have been involved in the “triggering event” there wasn’t time in Box 1 to characterize him or her. Here’s where you explore what makes your protagonist tick. No, this isn’t an excuse for drawn out exposition, history, or back story. If your “triggering event” is captivating, the reader will discover enough about the protagonist in Box 2 simply by reading how he or she reacts to Box 1.

Box 3) First Turning Point

By now, your plot is picking up steam, and because of Box 2, the reader is invested in the ride. Time to throw a monkey wrench into the works. This turning point can be either a positive event for your protagonist, or a negative one, but it should be directly related to either a character flaw or trait your protagonist demonstrates in Box 2 (see, there’s a reason these boxes are touching one another – keep this in mind when you get to Box 6).

Box 4) Exposition

You’ve earned some time to fill the reader in on important data. Since this box touches Box 1, here’s where you shed some light on that “triggering event” and since it also touches Box 7, you get to foreshadow your protagonist’s darkest hour. In common cases, for example, Box 4 can reveal a relationship dynamic or a character flaw that contributes to the dark times in ahead.


Box 5) Connect the Dots

Box 5 represents the trickiest part of fiction, and is often where plots fall apart, or where authors experience massive writer’s block. Since Box 5 is the center of the book, it touches, and therefore must relate to, all the boxes around it. Kind of like a nucleus at the center of an atom bomb, Box 5 should tick systematically upon elements introduced in Box 2 and Box 4. And like the calm before the storm, Box 5 should give the false impression of resolution before heading like a freight train to Box 6. Most importantly, it needs to provide subtle, foreshadowing support for the protagonist’s revelation in Box 8.

Box 6) Negative Turning Point

Here’s where that atom bomb explodes and all hell breaks loose. It’s a shock to the reader, and yet, it makes perfect sense due to the foundation built in Box 3.

Box 7) Antagonist Wins

The protagonist is defeated here, and the antagonist is going to “win.” Even though the reader may have seen Box 6 coming, the protagonist didn’t=. How the protagonist deals with the defeat in Box 7 will depend upon the traits and/or story developed in Box 4, and will lead to Box 8.

Box 8) Revelation

Of course! The protagonist’s revelation turns the tide. Here is where the protagonist connects the dots here, just like the reader did in Box 5. Part of the fun of a great fiction novel is allowing the reader to be just one step ahead of the protagonist, who overcomes the obstacles in Box 8 via the devise introduced in Box 5.

9) Protagonist Wins

The “negative” turning point in Box 6 is rectified while the character’s resolve from Box 8 is brought into full bloom.

Congratulations! Another great tale told greatly.

Thursday, January 20, 2005

Double Your Pleasure Double Your Blog

Trying to get some last minute releases and follow up conducted before the media blackout tomorrow when the eyes of the media will be focuses squarely on Bush, and not much else. I think we'll resend the release to select local media again next week. Today I personally contact representatives of our associations (CIPA, SPAN, SPAWN, and SPCO-OP). Three out of four contacted back and indicated they'd pick up the announcement. Didn't hear back from Small Press yet -- Haven't heard much from them at all, in fact. Good thing it was free to join them.

Also busy trying to supplement these others blogs so they work together. The Outskirts Press Blog at http://outskirtspress.blogspot.com will feature information and testimonials about our authors and their books. A little extra exposure for them never hurts.